Our Privacy Policy states how Alta Real Estate Development collects, uses, stores, and or shares the personal information that you provided to us, or that we collect, when you use the Alt Real Estate Development website (https://www.altadevelopment.ae) and other websites owned or controlled by Alta Real Estate Development (the ‘sites’) or any of its related applications. This Privacy Policy also applies to all data collected for example (and not limited to date obtained from the following channels) through filling out any online forms on our website, emails exchanged with us, Alta Real Estate Development events, as well as information collected during any telephonic or other communications with any of our customer service representatives or duly appointed agents.  Also, we may receive personal data about you from various third parties or other public sources.  All such data that we have collected and stored, “Personal Data” shall fall under this Privacy Policy, and by using our website you are therefore deemed to agree to the terms of this Privacy Policy and consent to the holding and processing of your Personal Data. 

If you do not agree with anything stated in this Privacy Policy or the use of the website, you must not use the website and or provide any of your personal information to us in connection with the products or services that we provide. 

Our privacy commitments

Alta Real Estate Development values and respects the privacy and integrity of all our existing and prospective customers. We honor without reservation our obligation to respect and protect the personal information of individuals with whom we deal with and we adopt the best practice in compliance with applicable privacy laws and regulations.  When you visit our website, we may automatically collect information using cookies and similar technologies. 

The collection and use of Personal Data

We use the personal data and information we gather to provide, protect, maintain, and enhance our current products and services and develop new ones. This allows us to, for example:

• Identify you as a user of our services, and or as a client
• Enhance our services, website, and business operations as is reasonably necessary to enable us to improve continually, providing quality products or services to our end users
• To maintain contact details for those with who we deal with
• To communicate with you about upcoming events, promotions and news regarding our products and services and to respond to any comments or questions.
• To provide you with relevant information, including technical notices, confirmations, security alerts, invoices, updates, and administrative messages
• Protect, investigate, and deter against unauthorized, fraudulent, illegal, and harmful activity.

The use of Personal Data and information:

• We will only use and disclose Personal Data for the purpose for which it was disclosed to us and or for any directly related purposes which would reasonably be expected without the permission of the individual, or as is required to be disclosed under applicable laws and regulations.
• We may share with our customers information about other products which we expect may be of interest to them, but respect their right to ask us not to do this, in which case, you may opt out of all future communications (refer below to Opt Out Rights).
• We may disclose Personal Data and information to service providers who provide services in connection with our products and services.

Data Storage and Retention

Information that we collect from you will be processed in the UAE.  Your personal data is stored by Alta Real Estate Developments on its servers, and where necessary on the servers of the database and software management services we engage with.  Alta Real Estate Developments stores the data for the duration of the customer’s business relationship with us and also as is otherwise required under applicable laws.

Your Personal Data will be kept no longer than necessary for the purposes for which it is processed. We will retain and store your personal data for as long as you are an Alta Real Estate Development customer or need our services so that we can continue to efficiently provide these services to you.

If you are located in the European Economic Area, the moment you cease to be a customer or opt to withdraw your consent (refer below to Opt Out Rights) for the processing of your Personal Data and or information held with us, we will erase all your personal data received and stored by us, unless we are required to store this personal data by law or to comply with any of our domestic regulatory obligations. In that case, we will only keep this personal data as long as required. 

Opt-Out Rights: Should you wish to opt out, view your Personal Data, or amend the data that we hold, you may contact us via our customer service team at info@altadevelopment.ae. This includes sending us any request to erase or stop processing the Personal Data we have, including a request that we stop using your data for all future marketing and promotional purposes. 

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Accuracy Personal Data and information

1. We take all reasonable steps to ensure that all information we hold is as accurate as possible.
2. We use security measures and procedures including the latest technology to protect the Personal Data and information we hold.
3. Access to and use of Personal Data and information within our organisation are monitored to ensure the prevention of misuse and unlawful disclosure of Personal Data and information.
4. Where the Personal Data and information we collect are no longer required, we delete them or permanently de-identify them.

Modifications to this Privacy Policy

We may occasionally modify or update this Privacy Policy to showcase changes in our business practices and data collection methods. It should be noted that we solely hold the right to amend this Privacy Policy any time for any reason. It might be amended without notifying you, other than posting the amended Privacy Policy on the website or sending you an email notifying you of the amendment on the email address you provided.

We recommend that you check the website often. We will not minimize your rights under this Privacy Policy without your explicit consent.

If you continue to use the website or provide personal information after the Privacy Policy has been modified, you are thereby adhering to the modified Privacy Policy. If you do not agree to the changes, you should stop use of the websites, and discontinue providing personal information to us, prior to the time the modified Privacy Policy takes effect.